Japanese Name: クラフト ラベル Hello!ヴァイツェン
Release: Mar. 22, 2016
Type: Japanese Beer
Purchase Price: ￥288 @Nyusankyu
Japan Premium Brew, KK’s 2nd release in their Craft Label line is Hello! Weizen, an easy drinking wheat beer (weissbier) serving as an entry point for those who have never drunk weissbier before.
Hello! Weizen is a pale straw in the glass. Pouring this beer gives off a spicy-fruity aroma loaded with bread and yeast. It’s very festive in that respect, like a freshly baked fruit cake. The first gulp is wonderfully silky with hints of cinnamon, cloves, and orange peel. This beer has a very light body throughout, with not much bitterness on the finish.
As a mass market beer, Hello! Weizen has a flavor profile that is not found everyday on the shelves. Even at 5.5% ABV, it’s very easy drinking and with its flavor profile being on the more fruity, spicy side, might appeal to those who usually stay clear of Japanese lagers.