Japanese Name: アサヒ ザ・ロイヤルラベル
Release: Mar. 10, 2015
Type: Japanese Beer (ビール)
Purchase Price: ￥213 @7-Eleven
Back in March I saw a green can of beer from Asahi on the shelf of a 7-Eleven convenience store, but didn’t want to purchase it at the time. A few months down the road and I was glad to see it on the shelves still. Asahi The Royal Label is brewed exclusively for 7&i Holdings and is the first true Japanese Beer, all malt to boot, to have cut 40% of the carbs. There are plenty of new genre diet brews on the market but this is the first ever diet “beer.”
Asahi’s The Royal Label indeed pours a deep regal gold in the glass, quite darker than I was expecting. It has a malty hoppy aroma on the nose with a hint of sweetness. The first mouthful is full of malt as well, but doesn’t really have the full bodied heartiness one would imagine from the color and aroma. The bitterness that comes through on the backend is nice though. Overall, it has a quite light flavor due to its diet-beer qualities.
Sadly, although this is an all malt beer, if you were to blind taste this it has new genre diet brew written all over it. I’m sure to remove 40% of the carbs in an all malt beer is no easy task, but I just don’t see the point. The Royal Label doesn’t really taste like a beer anymore, let alone an “all malt” beer and if you need to cut out the calories there are cheaper options. I will admit though, The Royal Label is the tastiest of the diet brew pack. As a low carb Japanese beer, it stands alone.