Clear Asahi Prime Rich

2013_Asahi_PrimeRich_1

Japanese Name: クリアアサヒ プライムリッチ
Brewer: Asahi
Release: Mar. 13, 2013
Type: Liqueur (発泡性)
Alcohol: 6%
Purchase Price: ¥105 @Aeon

2013_Asahi_PrimeRich_2

Tasting Notes:
Prime Rich is the offspring of Asahi’s Clear Asahi new genre line, recently released a couple weeks ago. Where as Clear Asahi attempts to offer a more clean taste, Prime Rich seeks to throw depth of flavor into the mix.

Popping the can, for better or worse, the higher alcohol content is very apparent on the nose. In the glass it pours a nice golden color, and taking a nice gulp, you’ll immediately notice a heavier taste. Clear Asahi Prime Rich has a more full body on the front, it’s not too effervescent, making for a “smooth” mouth feel. It goes down dry, with little bitterness and no sweetness that categorizes the 3rd tier labels.

Asahi has really hit a winner here with Asahi Clear Prime Rich. In terms of depth and flavor it’s up there with your true “Japanese beer,” and at the happousei level of pricing, you can’t go wrong. The bottom line is that Prime Rich is a top notch beverage that I would drink on a daily basis.

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2 Responses to Clear Asahi Prime Rich

  1. Pingback: Free Beer from Asahi | Beers of Japan

  2. Anthony Krese says:

    Wow! I finally got around to drinking one of these today. I had been putting it off because I’m not really an Asahi fan. But since you gave a high recommendation and I’m on the hunt for something new, I went for it. You hit the nail on the head. It really does NOT have any off taste like so many 3rd tier brews.

    I have to be honest. I’m a novice, but still, I’m not sure I could tell the difference between this and Asahi Super Dry Premium. It’s that good…or Super Dry Premium is not that good, haha. Nice rich malt and the hop flavor actually sticks around a bit. It’s not super dry, which is nice. That changed my opinion of Asahi’s hop profile. It’s fairly decent when it sticks around for more than 3 seconds.

    It’s definitely worthy of an everyday brew. Personally, I’d get a little bored of it every day. However, this will definitely being going into my rotation. Solid session brew and would go nicely with pizza, hot dogs, etc. Well played, Asahi.

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