Japanese Name: クリアアサヒ プライムリッチ
Release: Mar. 13, 2013
Type: Liqueur (発泡性)
Purchase Price: ￥105 @Aeon
Prime Rich is the offspring of Asahi’s Clear Asahi new genre line, recently released a couple weeks ago. Where as Clear Asahi attempts to offer a more clean taste, Prime Rich seeks to throw depth of flavor into the mix.
Popping the can, for better or worse, the higher alcohol content is very apparent on the nose. In the glass it pours a nice golden color, and taking a nice gulp, you’ll immediately notice a heavier taste. Clear Asahi Prime Rich has a more full body on the front, it’s not too effervescent, making for a “smooth” mouth feel. It goes down dry, with little bitterness and no sweetness that categorizes the 3rd tier labels.
Asahi has really hit a winner here with Asahi Clear Prime Rich. In terms of depth and flavor it’s up there with your true “Japanese beer,” and at the happousei level of pricing, you can’t go wrong. The bottom line is that Prime Rich is a top notch beverage that I would drink on a daily basis.