Japanese Name: セブンプレミアム 100%MALT
Release: Nov. 27, 2012
Type: Japanese Beer
Purchase Price: ￥198 @7-eleven
Seven Premium 100% Malt is a joint venture between 7&i Holdings and Sapporo, for distribution in 7&i Holdings various stores, such as conbini 7-11 and Ito Yokado. As the name states, it is made with all malt unlike most of the other beers on the market. 100%MALT has a light straw color in the glass, with a very light flavor, a little bitterness, and a clean finish. Unfortunately, for my tastes, I was disappointed. Especially for a beer coming from Sapporo, I expected more flavor and more bitterness. In the end, it shows that all malt does not equate to a better beer; 100%MALT was just too plain for me.