… or at least that’s what Kirin Brewery Co. President Koichi Matsuzawa thinks.
Japanese Name: アサヒ ドライゼロ
Release: Feb. 21, 2012
Type: Non-Alcoholic Beer Taste Beverage
Purchase Price: ￥118 @Jusco
Late in the footsteps of Kirin’s Free and other non-alcohol beer taste beverages from the other major beer manufacturers, is Asahi’s Dry Zero. This is the most recent entry in the Japanese “I need to drive, but I still want to partay” market. Most beverages in this designation, should have never been invented, so let’s see how Asahi Dry Zero stacks up.
In the glass, it looks like beer and that’s a good thing. While coming close, it also does not taste like beer, and that’s actually… a good thing too. It does vaguely resemble a dai-san beer in flavor, but Asahi actually did put the “dry” into Dry Zero. They got rid of the nasty sweetness!
The bottom line is that while this is not the perfect 0.00% alcohol replacement, it’s pretty darn close, and it actually tastes pretty good. It is better than anything else currently in the beer taste beverage category. So if you find yourself in Japan and you are the designated driver, don’t feel left out. Hit up the Asahi Dry Zero and have yourself a good time.