Monthly Archives: July 2011

Sapporo Mugi to Hoppu, Summer 2011

Here we have Sapporo’s Mugi to Hopp Summer 2011 package design decorated with lovely sunflowers, an icon of summer in Japan. On the back, there’s some advertising for Sapporo’s current advertising stint: try and win a MLB t-shirt. Consequently, I’ve … Continue reading

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Asahi Blue Label

Japanese Name: アサヒ ブルー ラベル Brewer: Asahi Release: Jul. 5, 2011 Type: Happousei(発泡性) Alcohol: 4% Purchase Price: ¥139 (Sankus) Tasting Notes: Asahi finally released their newest new-genre concoction, Asahi Blue Label. Just in time for the height of the summer heat, … Continue reading

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Sapporo Ice Lager (2011)

Japanese Name: サッポロ アイス ラガー Brewer: Sapporo Release: Jul. 20, 2011 Type: Happousei(発泡性) Alcohol: 5% Purchase Price: ¥105 @Aeon Tasting Notes: In this summer heat, Japanese beer drinkers want a refreshing clean tasting beverage, which is what Sapporo Ice Lager is trying … Continue reading

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