Sapporo Mugi to Hop fall design

Sapporo Mugi to Hop is my everyday “beer.” Technically, it’s not beer but liquor-shu (happousei) using barley instead of malt as the main ingredient. This means that it’s taxed at a different rate by the government, lowering the price quite a bit. Usually Sapporo Mugi to Hop can be found in the stores at around ¥105, which is a big price difference compared to the other true beer varieties. Because of the current economy, happoushu and happousei, aka dai-ni and dai-san beer, varieties have been flooding the market for the past few years now.

I’ve tried several varieties of happousei “beers,” and have yet to find one that suits my palate as Sapporo Mugi to Hop. Pictured above is the fall version of the can, with red Japanese maple leaves (momiji) which is a typical fall scene here in Japan.

This entry was posted in Liqueur (Happousei), Package Design and tagged , , . Bookmark the permalink.

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